Exploring the Power of Stories with SMW São Paulo



Visit to learn more about the SMW São Paulo speaker lineup, schedule, and more!

We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at the Broad stage this June (17-18).

As one of the world’s leading conference series, SMW has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW São Paulo will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW São Paulo about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

Communication can be and should be creative, clear, and responsible no matter what.

This year’s program is organized into 25 unique content tracks, including Community, Co-creation, Marketing B2B, and Business & Entrepreneurship. We carefully curated all of the tracks to stretch the content in more creative and more business-centric ways and deliver added diversity to the conference. It will be an opportunity not just to enhance your knowledge, but also connect with topics you otherwise wouldn’t in your day-to-day.

What is session is your team the most excited about?

The Social Media Management track has some of the more highly-requested sessions. Organic content, metrics, ads, strategy, creativity, and B2B marketing are some of the topics that will be featured within these talks.

How does your overall agenda tie into this year’s global theme?

We’re talking about stories in so many ways this year: from a strategy standpoint (in Storytelling track), as a format (mostly on Instagram tracks), as an art (on Creativity track) and, most importantly, as a driver to move the needle for your business. No matter what format are you publishing, marketing is ultimately about stories and is an important key to great content.

Which partners or brands are you most excited to be working with this year?

We would like to give a special thanks to mLabs & Nuvemshop for supporting us again, not just helping us to make the event possible, but also bringing high-quality content to their tracks. And a big thanks to Logitech for streaming all 270 sessions for people looking to tune in remotely!

What are some local trends you are seeing in your market?

We are definitely seeing prioritization around the development of communities, micro-influencers, and a greater focus on data-driven strategies.

What are some of the key questions that will be addressed during your edition of SMW?

  • How to use storytelling strategically to provide organic results
  • How are the key metrics to work in all stages of your campaign
  • How to create bold but almost risk-free strategies

Where can potential attendees find news and updates about your conference?

All information, news, and updates are published on our Registration page.

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