PODCAST: Scaling Your Business Through Customer-Centricity with Penny Wilson, CMO, Hootsuite
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As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.
During the conversation, Penny discussed:
- How can neuroscience be used to develop marketing content in various communications
- Why Hootsuite is so obsessed with being customer and community-centric in their approach
- And how she sees the social media market evolving over the next few years
Listen to the full episode below:
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