PODCAST: Scaling Your Business Through Customer-Centricity with Penny Wilson, CMO, Hootsuite
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This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite.
As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.
During the conversation, Penny discussed:
- How can neuroscience be used to develop marketing content in various communications
- Why Hootsuite is so obsessed with being customer and community-centric in their approach
- And how she sees the social media market evolving over the next few years
Listen to the full episode below:
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If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.
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SMW Staff
SMW News, Social Media Week
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
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