Instagram Stories and Vertical Video: The Future of Brand Storytelling



Don’t miss Jane and Gareth on the last day of #SMWLDN as they explore the key trends shaping how brands use Instagram and the growing influence of vertical video.


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It’s been just over two years since Instagram Stories launched and today over 500 million people use the feature daily. Yet, it remains a relatively untapped advertising resource.

Add-ons including the Questions Sticker and Music give the personal touch every social user today craves. Meanwhile, the introduction of Stories ads and IGTV for marketers and influencers continue to speak to the level of influence the platform has with regards to selling power.

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Despite these features, marketers continue to face the overarching challenge of finding new ways to make it easier for audiences to consume content when and where it’s convenient for them. A recent trend that seems to be offering insights into this topic is vertical video.

On 1 November, the final day of #SMWLDN, we’ll explore this theme in detail in a session led by Jane Kinnaird, Creative Strategist at Instagram, and Gareth Leeding, Group Creative Director at We Are Social. Together, they’ll underscore success stories of award-winning brands highlighting the very best and most innovative uses of Stories and explore why vertical video storytelling is the future. They’ll also share reasons Instagram Stories is a must-have format of choice for storytelling and driving traffic and shed light on the trends that are shaping how brands are using the platform to move the needle for their business.

Sixty-percent of videos today are watched on phones and tablets and 94 percent of us interact with our phones vertically. Vertical has, indeed, been on the up for years but marketers are just becoming awakened to the myriad of use cases for it to meet the demands for personalization, interactivity, and immediacy.

There’s still time to join Jane, Gareth, and many more speakers in London at Westminster’s QEII Centre this fall (31 Oct – 1 Nov), – so act fast, and look toward a future of vertical storytelling with us!

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