The Audio Revolution: The Essential Podcasting Tools Every Marketer Needs



Whether you’re a new podcaster or an expert looking to add to your toolkit, bookmark these tips and examples to take your podcast to new heights.


Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!

According to Podcast Insights, 51 percent (144 million) of the U.S. population has listened to a podcast up from 64 percent just last year. 80 percent of the podcast audience listens to all or most of each episode and tunes into an average of seven shows per week.

Podcasting continues to grow in prominence at a steady and substantial rate and those recognizing this are taking steps to innovate and bring their podcasts to platforms not even intended for audio as a strategic way for moving built-in audiences over to new channels.

For instance, a number of influencers including Logan Paul and Emma Chamberlain have launched podcasts within the past year. While they’re all available through traditional audio platforms—like Apple Podcasts and Spotify—they’ve taken steps to translate their programs into video versions that live on YouTube, a move that’s proven successful in growing awareness of their shows. For general reference, some of the top podcasts on YouTube are recording millions of views every few days or weeks.

If you’ve launched a podcast in 2019 and are looking to up your game, or perhaps you’ve made it a goal to launch a podcast in 2020, look no further. Here’s are a list of tools and best practices to help you produce your best podcast.

1. All-in-one hosting platforms

Anchor is a free app with a plethora of features that make hosting your podcast seamless including unlimited hosting and one-tap distribution. You can also customize your shows with background tracks and transitions with Anchor’s built-in audio library, or embed voice messages from your listeners and include them in your episodes. Finally, you can track performance with cross-platform analytics and monetize your programs with sponsorships or by dropping in a button for donations.

Cast and Podbean are other all-encompassing hosting platforms that are easy to navigate for all your recording, editing, publishing and hosting necessities.

With Cast, engage with listeners through live text chat and show notes, easily store and access your audio in the cloud, and edit your shows more effortlessly with presets like dynamic compression.

Similarly, Podbean is targeted to be a one-stop shop providing both beginners and experts with customizable themes, reliable cloud hosting, unlimited storage and bandwidth, a website builder and an array of analysis tools to track your progress.

2. Record your episodes remotely & on the go

RINGR makes it possible and easy to record high-quality conversations using your smartphone. That’s right, no expensive equipment necessary. A few key features include conference-call capability, which can record up to four guests at a time. With the Green Room, you can opt to talk to your speakers before you begin recording.

Squadcast and Zencastr are additional noteworthy tools if your podcasts center on remote interviews. With their features, you can easily record interviews with guests and co-hosts from anywhere captured in studio quality.

Zencastr, for instance, grabs each voice locally via a separate track to avoid dropped connections. It also offers users the option to generate a single mixed track with curated audio enhancements applied to turn their recording into a professional mix, ready for publishing directly after they’re finished with the episode. Recordings are then delivered automatically to a user’s Dropbox or Google Drive account for easy editing and sharing.

3. Edit your episodes with professional audio platforms

For recording, mixing, and exporting audio, look no further than Audacity and Adobe Audition.

Adobe Audition serves as a professional audio platform for creating, mixing, editing, and restoring audio content. Remix audio to any duration that fits your needs and repair and restore audio with features spanning spectral display, Diagnostics panel, effects, and more.

Audacity is also a multi-track editor with functionality to record live audio through a microphone or mixer, or digitize recordings from other media. You can also easily edit and manipulate your audio through cut, copy, paste, delete, or undo/redo, and export across a variety of supported file formats depending on what operating system you’re using.

4. Turn your podcasts into engaging social videos

Tools including Wavve give podcasters the ability to turn audio clips from podcasts into shareable video highlights for social media. The benefits here are two-fold. Primarily, you’ll be able to attract new listeners to download your show and, secondly, encourage current fans to promote your content.

Eight-five percent of Instagram videos are viewed without sound. With Headliner, you can automatically transcribe your audio into captions that can be shared on social and add some flare to your podcasts with text or waveform animations. Use an audio clipper to create smaller promotional videos, or publish your whole episode to YouTube.

5. Showcase your podcast with creativity imagery

Regardless of where you’re showcasing your podcast, you’ll likely want to do so with images that are professional, polished and appealing. And no, you don’t have to be an expert graphic designer here.

Image creations tools like Canva and Stencil allow for easy design of logos, social media graphics, and much more. Both offer free and paid subscriptions depending on your specific needs and give you access to thousands of fonts, illustrations, stock photos, and templates to guide you.

A standout feature of Stencil is that it’s integrated with the social media management platform, Buffer. This integration allows you to schedule the publishing of images that you’ve created directly through Buffer.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here