Who Are The Rising Stars in Brand Leadership in 2019?



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As part of Social Media Week’s new initiative, The Brand Leaders Experience, it is our goal to highlight the people, ideas and insights that are changing how we as marketers impact the lives of consumers in meaningful and positive ways.

In the spirit of this mission, we are excited to announce the first recipients of our inaugural Rising Stars in Brand Leadership Awards, in recognition of individuals who are shaping the future of our industry in the UK and Europe.

Rising Stars in Brand Leadership: Class of 2019

The recipients of the 2019 award were identified and chosen based on their notable performance on projects within brands, career growth, and previous accolades and recognition within the industry. Welcome to the Class of 2019:

Alice ter Haar, Senior Manager, EU, Deliveroo

Alice is an experienced marketer with a background in high-growth businesses, including FTSE 100 Whitbread. At Deliveroo, she drives growth in the company’s six continental European markets spearheading key global initiatives. Alongside this role, she has a professional side-hustle as a personal development enthusiast.

Dani Hughes, Senior Marketing Strategist, British Heart Foundation

Dani is a digital transformation leader playing a pivotal role within the BHF’s Strategy team, which raises £121m per year to help fund life-saving research. Part of the larger Fundraising Strategy team, Dani leads the planning, monitoring and evaluating across the portfolio of products of the directorate.

Emily Taylor, Marketing Manager, Zipcar

Emily is a marketing professional with broad experience across product and brand marketing and a passion for creating high-quality, memorable, and effective content. At Zipcar, Emily leads the consumer marketing function for the UK helping develop creative content and strategic partnerships and communications.

Emma Martell, Head of Social Content, Virgin Trains

Emma is an experienced content marketer currently serving as Head of Social Content at Virgin Trains where she harnesses the influence of offbeat humor to engage her audience. Throughout her career, including a prior role at, she has led writing and editing efforts for major global markets including the UK, US, Canada, and Australia.

Fátima Diez, Brand Manager, Picnic; formerly Five Guys

Fátima is an ambitious B2C marketer with a background of high-growth, multi-unit global businesses. With experience in introducing and growing companies internationally, her career has focused on innovative brand and marketing strategy.

Fraser Stapleton, Social Marketing Manager, Spotify

As Social Marketing Manager at Spotify, Fraser leads the platform’s execution of social media, influencer and social impact strategy for the UK. Prior to this, he worked agency-side for We Are Social serving a wide variety of clients including Domino’s Pizza, LinkedIn, Walkers, PepsiCo and Visa.

Hannah Burns, Dove Global Marketing Manager, Unilever

Hannah is a dynamic and enthusiastic fast-moving consumer goods (FMCG) marketer with over 6 years’ experience shaping both global and local brands within Personal Care and Foods. Currently, she leads communication development for Dove Masterbrand globally, Unilever’s biggest Personal Care brand worth €5bn.

Helen Saul, Brand Manager – Europe,

Helen is a brand campaign lead at responsible for innovative award-winning brand campaigns in five European markets including the UK for TV, social media, outdoor and online channels. She is known for effectively bringing internal teams together and coming up with creative solutions under pressure.

James Davies, Head of Marketing, UK Commercial Banking, HSBC

James is a marketer leveraging a breadth of experience from working and studying in the UK, Ireland, Hong Kong and Canada. He currently serves as Head of Marketing for UK Commercial Banking at HSBC and has been recognized for his active involvement in HSBC Pride, as well as being one of the bank’s sustainability leaders.

Jen Rankine, Global Social Media Lead, Skyscanner

Jen is a social media pioneer with a long-standing passion for organizing and cultivating communities online. In her current role as Global Social Media Lead at Skyscanner, she helps fulfill the company’s mission in building one of the best travel communities in the world through storytelling.

Kate Peregrine, Global Head of Social Media, Dyson

Kate is an experienced marketing leader with a challenger mindset – specializing in technology. In just three years with Dyson, she has successfully identified a gap in the business and filled it through creating a new social media function that leverages social listening insights and influencer relationships.

Melissa Weston, Marketing Lead UK & IE, Zalando

Melissa is a high-growth marketing lead with a demonstrated history of working in the fashion and advertising industry. After a year in her role at Zalando, she successfully has driven brand awareness in Ireland to a higher point than Zalando had seen in the last six years in the UK.

Susannah Jacques, Senior Manager in Brand, Sponsorship & Experiential, Hyundai Motor UK

Susannah is a Senior Manager at global top 5 automotive manufacturer Hyundai leading their Brand Experience marketing efforts in the UK. Specifically, she oversees strategic ownership of the brand across sponsorships and partnerships, product launches, and experiential activity.

Yoann Pavy, Head of Digital Marketing, Depop

Yoann is a data-driven marketing leader passionate about innovative and creative marketing techniques to deliver growth. In his current role at Depop, he harnesses a customer-first approach to storytelling.

Hear from our Rising Stars at #SMWLDN (31 October – 1 November)

In addition to receiving their Rising Stars Award at an awards reception at the QEII Center on 31st October, recipients will also participate in fireside conversations on our Brand Leaders Stage, moderated by journalists from The BBC and a Special Correspondent from PBS NewsHour.

If you are interested in meeting or learning from the next generation of future leaders at #SMWLDN, then secure your pass today at 10% off. Premium Passholders also receive an invite to the Rising Stars Awards reception.

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