10 Events You Don’t Want to Miss at #SMWLDN Next Week



We hope to see you next week at the QEII Centre! Browse the full agenda and be sure to bookmark these 10 can’t-miss events as you lock in your itinerary.


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Our 10th annual Social Media Week London conference (31 Oct – 1 Nov) will continue the powerful conversations started in New York and Los Angeles around this year’s global theme: “Stories: With Great Influence Comes Great Responsibility.

More than 70 speakers will come together to help us close the chapter on our 2019 flagship series across 70+ sessions, panels, and keynotes. If you’ll be joining us at the QEII Centre and are still finalizing your itinerary, check out our curated list of the 10 most important events you must attend:

Think Forward 2020: The Social Trends Brands Need to Know

By understanding the latest trends driving the use of social media and people’s attitudes towards them, brands can turn constraints and challenges into open doors for creativity and innovation.

In the opening session of the conference, We Are Social’s Mobbie Nazir will exclusively share the company’s “10 2020 Social Trends Brands Need to Know” research and outline the steps we can take to use these to maximize the potential of our brands and more effectively engage with audiences on social.

Employing Data for Effective Stories on Social Media: Best Practices from OMD Create

Join Global Agency OMD’s Managing Partner Matthew Breen as he shares how the company employs data to deliver effective storytelling. He’ll describe how an iterative approach delivers the best result for both creative and media and offers actionable ways to integrate a variety of data sources into your strategy in a way that maximizes performance.

How The World’s Most Valuable Brands Deliver Great Customer Experiences

We can all recognize that transparency, immediacy, and personalization are in high demand but this poses a significant challenge to brands and companies who, to meet these needs, must establish cohesion throughout the customer-facing elements of their business.

In this session, join former Microsoft CMO Grad Conn as he discusses how the world’s most valuable brands deliver great customer experiences through more human-first content.

Should Brands Embrace the Cold Shoulder in a Post-Trust Social Landscape?

More and more users are changing how and where they share and connect online – leaning towards niche and closed spaces where they can ascertain safe and trusted interactions.

In this panel, hear from Grey Group’s Asad Shaykh and Coca-Cola’s Tom Hidvegi and gain insight into whether brands embrace Facebook’s cold shoulder in a post-trust social landscape.

It’s 2019 And Your Brand Needs To Think Like A Media Company

Understanding the ways your brand can emulate the qualities driving success for today’s media companies can be challenging but also a good incentive to step outside your comfort zone, challenge assumptions, and try something new.

In this session, join BuzzFeed’s James Lamon, who will share best practices for navigating these decisions and get your prepared for 2020 by sharing his perspective on the state of social in 2019 and what it means to be audience-first.

Storytelling On Social: Unlocking the Power of Platform Specificity

As marketers, our stories have the power to shape a culture, spark a movement and fundamentally change human behavior in positive ways.

To help us act on this meaningful opportunity, David Schneider and David Levin, two creators at That Lot, will offer their understanding of how to succeed at storytelling on social in today’s landscape and present an overview of the critical platform formats and underlying benefits of platform specificity you need to guide your content strategies.

Navigating an Ever-Changing Digital World: Insights from Social Chain’s Steven Bartlett

On an average day, 100 million images or videos are uploaded to Instagram, 500 million tweets are posted on Twitter and 1 billion hours of video are watched on YouTube.

On the second day of #SMWLDN, hear from Social Chain CEO Steven Barlett as he shares his entrepreneurial insights around harnessing the advances in social media to our advantage and ways we can be innovative and stay relevant in 2020 and beyond.

Innovation through Instagram Stories: Vertical Video and Brand Storytelling

More than 500 million people use Instagram Stories daily yet the vast majority of brands are still not getting the most out of one of the most powerful media formats available to them.

In this session, join Instagram’s Jane Kinnaird and We Are Social’s Gareth Leeding, as they explore the very best and most innovative uses of Instagram Stories, the features you need to incorporate into your marketing toolkit, and the dominant trends influencing how brands are using Stories to drive their business goals.

Harnessing the Influence of Snapchat: Preparing for Gen-Z

Over the past few years, marketers have catered to millennials and simultaneously made predictions and projections about how to shape their strategies for the next generation: Gen Z.

To help your brand prepare, hear from Christopher Cox, Head of Marketing Science – UK & EMEA at Snap Inc. as he addresses fundamental questions such as how has Gen Z been shaped by—and responded to—emerging technologies, recent history, and a shifting economy? How do their media consumption habits compare to those of millennials?

Interviews with the Class of 2019 Rising Stars in Brand Leadership

We’re thrilled to be recognizing the next generation of leaders in our industry shaping the future of marketing in the UK and Europe as part of our new Brand Leaders Experience.

Throughout the two-day event, hear from individuals across 12 brands who will take The Brands Leaders Stage, including HSBC, Virgin Trains,, Dyson, Hyundai, Zipcar, and Unilever. During fireside interviews, they’ll share their career experiences, insights fueling their successes, perspectives on the state of digital marketing, and more.

There’s still time to join us at the QEII Conference Centre 31 October – 1 November. Browse the full agenda and secure your pass online today for a discount off the walkup price.

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