2020 Video Marketing and Statistics: What Brands Need to Know
Pocket these stats and trends to help you map out your 2020 video strategy.
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By 2022, the number of videos crossing the internet per second will approach 1 million translating into 82 percent of all online traffic.
Capitalizing on this trend, Hearst Magazines recently announced it is shopping around more than 80 experiences to advertisers in an effort to tap into additional revenue streams including video series, events, and new award franchises.
In particular, the company gave initial leaks into upcoming projects including a “Future of Beauty” award series from Elle Magazine and experiential events across Cosmopolitan and Marie Clare. Aside from video and experiential, data will be an influential guide as the company looks to better target to its audience.
As your brand continues its own preparation around a 2020 video strategy and the ways you can create your own unique experiences, here are a few important statistics to bear in mind:
Video usage and consumption
There has been a noticeable uptick in video usage over the past three years. A few stats evidencing this include that video consumption on mobile devices rises a whopping 100 percent each year.
In addition, 78 percent of people report watching videos online each week while 55 percent of those watch on a daily basis. More than half (54%) demand more video content on top of what they already consume.
Marketing trends and best practices for video on mobile devices
Viewers claim they retain 95 percent of a message when obtained via video and a significant 92 percent of mobile users report sharing videos with others.
The vast majority of businesses are shifting their strategies accordingly with 81 percent incorporating the tactic into the plans–a 63 percent increase year-over-year (YoY).
Ninety-nine percent of marketers claim they will continue to use video marketing in their approaches and 88 percent are committing to devoting more dollars to such campaigns in the future. This comes as no surprise as in the U.S. alone, the industry for video marketing has exploded and is now worth $135 billion.
Vertical video is the future of brand storytelling
An integral part of the growing demand for an enhanced mobile experience is vertical video and leading platforms like Instagram are putting their stake in the ground to lead the change.
For context, more than half (60%) of users film on their phone horizontally compared to 40 percent who report filming vertically. From a viewer’s standpoint, 75 percent prefer watching videos horizontally while only 25 percent prefer watching vertically.
Video marketing is at a critical point where it is driving more views, engagement and positive response compared to any other social post option. While users tend to skim text, videos have a competitive advantage when it comes to earning attention and recall. As you look to experiment, pocket these stats to help grow your audience and improve your presence.
Infographic via brednbeyond
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