CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull



Schneider will close out #SMWLDN exploring the power of satirical content and just how irritating Brexit truly was. Bookmark his session today!


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Two years ago a columnist from The Times, Hugo Rifkind, came up with a spot-on analogy on Twitter, comparing the Brexit mess to a cheese submarine.

The 12-part thread explained how the government promised to build a great cheese submarine, even though all long, they knew it was doomed to fail. The tweets quickly achieved viral status not only for the comedic relief it afforded the situation but its ability to explain it in simpler terms that people could relate to and engage with.

View the full #SMWLDN agenda

With little more than a month to go until the UK’s second scheduled departure date from the EU, the path ahead remains uncertain. What might happen come October 31? Despite efforts of parliament will a no-deal Brexit happen anyway? These are still lingering questions, but one thing has been clear: brands can learn a lot more from all of the confusion beyond how to make impossible promises.

During the final session of #SMWLDN, join David Schneider, Creative Director at That Lot, for a lively conversation unpacking the best and worst of Brexit-related social media and key insights for nailing your satirical writing and video content. Finally, engage with fellow audience members in an end-of-term quiz that will answer the burning question: just how irritated has Brexit made everyone?

There’s still time to join David and many more speakers in London at Westminster’s QEII Centre this fall (31 Oct – 1 Nov), – so act fast, and look toward a future of satirical storytelling with us!

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