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Exploring the Power of Stories with SMW Jakarta

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Visit https://smwjakarta.com/ to learn more about the SMW Jakarta speaker lineup, schedule, and more!

As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Jakarta (November 11-15) will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW Jakarta about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

This year we will take a hard look at how social media has evolved into a double-edged sword.

SMW Jakarta will encourage its attendees to take actionable steps in creating a better environment and shaping a better future for the industry through more responsible use. Our audience will learn how to connect better, utilize their influence and technology as a force for good, create more engaging content, and to achieve their business goals through the craft of meaningful storytelling.

What session is your team the most excited about?

All of the sessions and topics we’ve programmed are powerful and inspiring. We are particularly excited about 9GAG‘s session titled, “How To Be a Forefront of a Pop Culture: Staying Relevant to Your Audience” that will offer attendees actionable ways to craft stories at the pace of pop culture.

We are also looking forward to hearing what the future holds for social media marketing, and We Are Social will host a session that touches on this exact topic titled, “2020: What to Expect in Social Marketing.”

Finally, reps from the most downloaded social networking app, TikTok, according to We Are Social global digital report 2019, will share how brands can experiment creatively within the platform and drive meaningful user engagement.

How does your overall agenda tie into this year’s global theme?

We are addressing this year’s theme through three primary lenses that dive into more details on each agenda topic. These include:

Social Media & Society

This stream will discuss topics on how to start using social media for the greater good for you and the community around you. Listen directly from the platform on how you can do more than just “connect” and how it will impact you as a person and as a business.

The Future of Brands

Future technology, data, machine learning, artificial intelligence, VR, and other trendy terms are more than just buzzwords. Find out how utilizing these platforms will be your future ways of reaching your consumers.

The Influencer Equation

Define influence. What is reach? What kind of influence that matters? Is there even such a thing as a real influence? Does influence turn into a sale? How to measure influence? Get answers and more from real practitioners in the era of the influencer.

Each of these topics will be explored through various formats include our main stages, community (break-out) stages, workshops, and satellite events.

Which partners or brands are you most excited to be working with this year?

We are excited to work with 9GAG, Gushcloud, SocialBakers, We Are Social, TikTok, Digimind, YouGov, Salesforce, and Mirum. We’ve also received tremendous support from local well-known brands. These include Bank Central Asia (BCA) and Tiket.com in addition to number of organizations and influencers that have been fighting the negative impact of social media and building true influence with learning lessons we can all use to our benefit.

What are some local trends you are seeing in your market?

The expanding use of influencers, social media storytelling, video, personalized content and emails, and data analytics, as well as the growing podcasts, are some of the trends we can see in our market today.

What are some of the key questions that will be addressed during your edition of SMW?

Our conversations will explore a number of questions but the most important ones that we hope to address include:

  • How can businesses improve how they navigate across social media platforms in the midst of all of the noise?
  • How can marketers better utilize upcoming technologies to have real connections and remain relevant to their audiences?
  • What are the future predictions of influencer marketing and how can we maximize the benefit of having a partnership with online influencers?
  • What’s next for social media marketing?

Where can potential attendees find news and updates about your conference?

You can visit our website (https://smwjakarta.com/) and our social media (Instagram: @smwjakarta, Twitter: @SMWJakarta, and Facebook: Social Media Week Jakarta) for all of the latest news and updates!

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