PODCAST: Integrating the Customer Experience with Obele Brown-West, EVP, Weber Shandwick
Listen and subscribe to Leads2Scale on your favorite podcasting app.
Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!
A recipient of PRWeek’s Innovation 50 Award and a 2016 PRWeek 40 Under 40 honoree, Obele has led national and global marketing initiatives with Fortune 100 and Fortune 500 companies in agency settings for brands like United Airlines, TracFone Wireless Brands, Cars.com and Mattel Brands.
During the conversation Obele discussed:
- The state of digital marketing today and the biggest challenges we face
- What it means to be digitally-centric in terms of how you support your clients
- How offline / IRL activity is playing into Weber Shandwick’s customer experience strategy
- How as marketers need to respect customer’s attention and spend more time on the quality and value of the experiences we provide.
Listen to the full episode below:
If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at firstname.lastname@example.org.
Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.
WATCH THE SMWLDN 2019 PROMO
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.