PODCAST: Integrating the Customer Experience with Obele Brown-West, EVP, Weber Shandwick
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A recipient of PRWeek’s Innovation 50 Award and a 2016 PRWeek 40 Under 40 honoree, Obele has led national and global marketing initiatives with Fortune 100 and Fortune 500 companies in agency settings for brands like United Airlines, TracFone Wireless Brands, Cars.com and Mattel Brands.
During the conversation Obele discussed:
- The state of digital marketing today and the biggest challenges we face
- What it means to be digitally-centric in terms of how you support your clients
- How offline / IRL activity is playing into Weber Shandwick’s customer experience strategy
- How as marketers need to respect customer’s attention and spend more time on the quality and value of the experiences we provide.
Listen to the full episode below:
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