PODCAST: The Psychology of Influence with Nathalie Nahai (Host, The Hive Podcast)



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This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai.

Nathalie is an international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics, and the psychology of online behavior.

During the conversation Nathalie discussed:

  • What had changed in the four years between the 1st and 2nd editions of Webs of Influence, which was recently re-published.
  • Her current work researching the psychology of social media influencers, and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.
  • What being human first and experience-driven in marketing means to her.

Listen to the full episode below:

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