PODCAST: The Psychology of Influence with Nathalie Nahai (Host, The Hive Podcast)
Listen and subscribe to Leads2Scale on your favorite podcasting app.
Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!
Nathalie is an international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics, and the psychology of online behavior.
During the conversation Nathalie discussed:
- What had changed in the four years between the 1st and 2nd editions of Webs of Influence, which was recently re-published.
- Her current work researching the psychology of social media influencers, and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.
- What being human first and experience-driven in marketing means to her.
Listen to the full episode below:
If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at firstname.lastname@example.org.
Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.
WATCH THE SMWLDN 2019 PROMO
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.