The Creator & Influencer Movement Showcased at SMW London



Explore the future of influencer marketing with our curated track featuring creators with a combined 37M followers.


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Storytelling is one of the most powerful marketing tools that exists. Stories have the potential to shape who we are and what we become and fuel social change. During Social Media Week London, our Influencer Equation track and accounts of those leading in the space will help us explore our ability to act on this opportunity as part of our 2019 theme: STORIES.

The Influencer Equation Track

Influencer marketing has rapidly evolved into a multi-billion dollar industry. And it shows no signs of slowing down. During #SMWLDN we’ll inform your strategies so you can take advantage of the growing opportunities successful influencer partnerships afford.

Register Today to Secure Your Place at #SMWLDN

The Influencer Equation track features leading platforms, brands, and agencies including Twitter, Instagram, TikTok, Snap, Julius, Takumi, Ogilvy, General Mills, LEGO Group, and Edelman. Throughout their sessions, they’ll tackle important topics that include best practices for forging emotional bonds with audiences and driving brand conversations, short and long-term influencer marketing expectations, how to execute brand-safe campaigns, and harnessing the power of brand loyalty.

Insights from Influencers with a Combined Following of 37M

On TikTok, 23-year-old Holly H boasts over 16 million followers where her videos focus on lip-syncing, dancing, and comedy skits with friends. Joining the London lineup alongside European Director of Partnerships, Inam Mahmood, she’ll offer perspective into the authenticity and creativity that can be extracted from the platform.

With over 18 million subscribers to his YouTube channel and 2.9 million on Instagram, Caspar Lee, CMO of Influencer, knows a few things about earning attention. Alongside his Co-Founder, Ben Jeffries, he’ll help us navigate the dos and don’ts of utilizing first-party data to achieve more personalized and targeted campaigns.

Trust and clarity are the most important factors for influencer marketing, but how do we prevent this from breaking down?

Ellie Jansen, petite fashion style blogger with 41k+ Instagram followers, will weigh on in the answer to this question in a panel including representatives from Ogilvy, Takumi, and General Mills pointing to tips for identifying transparent and authentic influencers.

There’s still time to join us 31 Oct. – 1 Nov. at the QE II Centre—so act fast and join us for our biggest UK event yet! Browse the full agenda and secure your pass online for a discount off your full conference pass!

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