Exploring the Power of Stories with SMW Monrovia



Visit SMW Monrovia to learn more about the SMW Monrovia (Dec. 11-13) speaker lineup, schedule, and more!


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As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Monrovia will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW Monrovia o about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

This year we want our attendees to focus on the power of the stories we tell through digital media. Specifically, we want them to identify new opportunities for using social to move people towards good causes but above all, we want them to connect with their audiences in the midst of so much noise in advertising.

What sessions are your team the most excited about?

Our team is very excited about the panel discussing with the Liberia International Tourism Association (LINTA). LINTA will be discussing “How Social Media can be used as a notional tool to boost tourism in Liberia. Liberia has recently been dubbed by as a top 10 tourist destination in the world, and we can wait to see how LINTA touches on Liberia’s new accomplishment for its tourism industry.

How do your overall agenda tie into this year’s global theme?

Our overall agenda ties into the global theme by touching on topics that Liberians can use to add value to their lives, while we also use the same topics to tell the world our Liberian story. In Liberia social media (80% Facebook Market Share) is typically used to chat with friends, keep up with gossip, negative political post and arguments, etc.; so overall social media’s majority use has a very negative aspect.

SMW will help put our city in a positive state of mind and help show our people that social media should be used to share positive content and help shape our lives in a positive direction.

Which partners or brands are you most excited to be working with this year?

Innova is Liberia’s premiere full-service advertising agency offering marketing, communications, creative, PR, and events expertise to entities and individuals in Liberia; Innova owns the rights to SMW Monrovia. SMW Monrovia will be made possible by various local partners including KMTV, Runway Liberia, Uprok Events, Hott FM, the Liberia Gaming Community, Liberia Society, Lib Positives, Chichipoly Room, The Liberian Influence, NYE Ghana, Liberia Society, and Liberia Football Foundation. SMW is organized by Innova Liberia and its organizing partner iCampus, an innovation and community space intersecting technology, accountability, and social change.

What are some local trends you are seeing in your market?

Liberia has a strong wave of young entrepreneurs who are using raw local materials to make finished products. A few of these entrepreneurs have won global awards and backed by international brands such as Johnson and Johnson, the US largest manufacturer of skincare products. The brands will be heavily visible on SMW content and a few will be teaching master classes.

The brand represents several industries from organic foods, skin and hair care products, tech, and fashion.

  • What are some of the key questions that will be addressed during your edition of SMW?
  • How can social media be used to add value to our lives
  • What kind of content should we be sharing to combat the negative content that is currently overwhelming the social media platforms
  • How can we use social media to boost tourism in Liberia
  • How to can we use social media to generate revenue
  • What are the strategies for using social media in the entertainment industry
  • What is the process of building and designing a mobile app
  • How can we use social media to build our evolving film industry

Where can potential attendees find news and updates about your conference?

Attendees will be able to find new all of our social media pages (usersnames/handles are all smwmonrovia) and on and on the social media pages of our various partners and sponsors.

They will also be able to find information in periodicals such as Front Page, Society, and Daily Observer, which all have websites.


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