PODCAST: The Next Wave of Content Creation and Consumption with James Fabricant (CEO & Founder) TuneMoji



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This week’s episode of Social Media Week’s Leads2Scale podcast features James Fabricant, CEO & Founder at TuneMoji.

Prior to TuneMoji, Fabricant was the co-founder and CEO of IdeaPlane, an enterprise social networking platform focused on companies in regulated industries. Top-tier banks and law firms were among its clients before IdeaPlane was acquired in 2012.

Prior to IdeaPlane James was one of the four founders of MySpace International, where he helped lead the company’s global expansion.

During the conversation discussed:

  • How social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy
  • How digital has changed how artists create and fans experience music
  • How short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets

Listen to the full episode below:

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