Author of “Restoring the Soul of Business: Staying Human in the Age of Data” to Keynote Social Media Week New York



Rishad’s first book “Restoring the Soul of Business: Staying Human in the Age of Data” will be published on January 28, 2020.


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Named by Time as a top-five marketing innovator globally, Rishad Tobaccowala, Chief Growth Officer and member of the Management Committee of Publicis Groupe, will take the Social Media Week New York stage on May 6 to share key insights from his forthcoming book, “Restoring the Soul of Business: Staying Human in the Age of Data”.

Closely aligning with SMW’s 2020 theme, HUMAN.X, this book takes a close look at the significant benefits in finding the proper balance between human intuition, creativity, and data-driven insights.

Rishad will be interviewed by long-time mentee and Global Chief Innovation Officer at R/GA, Saneel Radia, and will explore how today’s marketers can expertly integrate digital tools and creative experiences grounded by human traits.

About Rishad Tobaccowala

Rishad is Chief Growth Officer and member of the Management Committee of Publicis Groupe, the world’s third-largest communication firm with 80,000 employees. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five Marketing Innovators.

Prior to his current role, Rishad was the Chief Strategist and Member of the Directoire/+ of Publicis Groupe. Before his corporate role, Rishad was the Chairman of DigitasLBi and Razorfish, two global firms owned by the Publicis Groupe with over 10,000 employees around the world focused on marketing and business transformation.

Rishad has 36 years of experience around the world and helped grow, founded/co-founded or incubated a variety of companies including VivaKi, Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo.

About Saneel Radia

As Global Chief Innovation Officer, Saneel Radia leads the global Business Transformation practice and works with regional and global leadership to progress innovation practices across the R/GA network, both on behalf of clients and internally.
Partnering with C-level executives, Radia innovates through the creation of new businesses, models, products, and brands with a worldwide multi-disciplinary team of business and brand strategists, visual and verbal designers, technologists, and UX specialists. He helps companies drive growth during times of disruption and has architected the strategy and helped lead large scale innovation efforts for clients such as Walmart, Samsung, Siemens, ESPN, and PepsiCo, adapting their businesses to the demands of the Connected Age.
Radia been a digital leader for over 18 years, previously leading transformation efforts for brands like Google, BMW, HP, and P&G. His own background is as interdisciplinary as his team, holding titles including Chief Innovation Officer, Head of Strategy, Creative Director, and Media Director. Through these experiences, he has pioneered new disciplines in advertising and accelerated the development of innovative programmatic practices in the field.


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