Announcing Our Initial #SMWNYC 2020 Agenda!
#SMWNYC takes the Sheraton Times Square Hotel May 5-7! Register today and save 10% on your full-conference pass!
All sessions from #SMWONE, our four-week virtual conference program, are now available on-demand.
We’re excited to share with you our initial agenda for our 12th annual conference in New York this May 5-7.
Below you’ll find a small taste of what’s to come organized around our 2020 theme and content tracks, and featuring speakers from Netflix, Heineken, Salesforce, Google, Twitter, The Dodo, H&M, Vox Media, and more.
Unpacking the 2020 Global Theme: HUMAN.X
Understanding the Attention Economy: What It Is, How It Broke and the Massive Market Opportunity in Fixing It
Attention in the digital age is powered by the wrong incentives and rewarding the wrong people. Hear from Joe Marchese, CEO and Co-Founder of Attention Capital, as to why this is the case and the enormous opportunities our industry has to build trust by valuing people’s attention and measuring it properly.
Campaigning For Good in a Multimedia and Multi-Movement Age
Engaging with new platforms and integrating them into social good campaigns is easier said than done. Pointing to Red Nose Day’s success, CEO of Comic Relief USA, Alison Moore will walk you through how you can bring these approaches to your business.
After The Fall: Marketing In the Post Attention Era
Today’s digital customers shape their own experience, but what is the key to breaking through and motivating them to buy? According to Mathew Sweezey, Head of Marketing Insights at Salesforce, the answer is context. In this session, he’ll unpack this topic which underpins his upcoming book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.
Crazy in Love: Building a Beloved Brand
What are the key characteristics of today’s brands successful in remaining true to their ethos while scaling? Join YuJung Kim, President at The Dodo and explore ways to identify a content whitespace that wins audiences’ hearts.
The Devil in Discourse
Discourse online is a positive and productive way to share different perspectives. Without it, we fall victim to echo chambers solidifying what we already think. In this session, the CEO of Code and Theory, Dan Gardner, breaks down the importance and power of using discourse for good.
The Future of Influencer Marketing Will Be Organic and Transparent
Bringing Transparency and Accountability to Influencer Marketing: Navigating the Wild West
Fake followers in influencer marketing will cost advertisers $1.3 billion this year and if left unchecked, $1.5 billion by 2020. In this session, join Whalar CEO and Co-Founder, Neil Waller, as he distills how to achieve accountability and transparency with your partnerships.
The Future of Advertising: A Survival Guide to AI and Influencer Marketing
With new platforms come new opportunities. There are also a plethora of challenges — namely, navigating the vast amount of content and data integral to key decisions. Learn practical ways to simplify this process with Ricky Ray Butler, CEO of Branded Entertainment Network.
Turning Influencers into Ambassadors
Sixty-three percent of businesses plan on upping their influencer spend in the next year. Learn from Mario Moreno, Head of Marketing at H&M, as he outlines ways to personalize your activation plans and create sustainable environments for influencers conducive to effective content creation.
ROI: Return on Influencer
Tapping into viral campaigns and projecting the future of influencer measurement are no small feats. With so many unknowns it can be nearly impossible to understand your business’ potential to scale. Add to your toolkit with the help of The Outloud Group’s Chief Growth Officer, Bradley Hoos.
Brand Leadership Insights: Anticipation, Relevancy, and Purpose-Driven Marketing
Keeping an Iconic Global Brand Relevant
How can your brand leverage social media analytics to provide powerful audience and conversational intelligence? Explore the answer and a variety of other topics with Boeing‘s Senior Director of Digital, Georgina Goode, and Talkwalker‘s CEO Americas, Todd Grossman, as they discuss the core tactics needed for crafting a bold digital strategy on social media today and into the future.
How To Create Brand Experiences That Are Built to Scale
Blending traditional marketing tactics with innovative digital experiences is integral to securing brand love and sell more of your product. Learn how to find your perfect strategic blend and build human experiences that scale with Heineken’s Quinn Kilbury, Head of Partnerships and Consumer Experience.
The Lost Art of Anticipation
How can the “art of anticipation” differentiate your brand from the crowd? Netflix’s Global Marketing Lead, Jean Tanis and Chemistry’s Chief Creative Officer, Chris Breen, will have the answer as they distill the necessary elements for a successful launch.
With a Little Help from Google
What is mission-guided marketing and how can it be used to drive results? Join Google’s Head of Brand Strategy for Consumer Apps, Raashi Rosenberger, in this session as she addresses this question through tangible examples you can apply to future marketing decisions.
Academies for Digital Marketing Practitioners
Stop The Scroll: The Secret to Thumb-Stopping Content
While the majority of marketers agree that compelling content is mandatory in our mobile-driven world, the essential strategies for doing so continue to evolve. Join NBCUniversal’s Megan Toth for helpful insights on refining your approach, including finding a balance between format, platform, and audience.
Creating a Brand Voice for Community Management
As brands act and function more like humans, how can they build an authentic and consistent voice across all channels? The short answer: evangelism marketing. Hear from Nate Skinner, Co-Managing Director and Head of Strategy at Stink Studios, as he describes the steps to hone your community management strategy.
From Discovery to Checkout: Don’t Let Them Leave You On Read
Embracing algorithm shifts can be daunting especially when it comes to making important business decisions. Join Bookmark’s Director of Marketing, Joelle Irvine, for actionable tactics to fuel momentum across the entire funnel from discovery to purchase.
Beyond Food Porn: How Eater Builds an Audience Through Personal Connection
Ninety-three percent of consumers claim that live events have a larger influence on them than TV ads. In this session, learn from Vox Media/Eater’s Amelia McGuinness, Director of Audience Development, how to create your own unique voice based on personality and human-first connection through behind the scenes Instagram Stories and IRL events.
Browse the current agenda and secure your pass today to take advantage of the 10% discount before it expires.
WATCH THE SMWNYC 2019 RECAP
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.