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How to Leverage Twitter’s Event Calendar to Map Your 2020 Content Strategy

Marketing

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With more conversations unfolding on Twitter it can be easy to get distracted amidst all the noise. The platform’s 2020 calendar can help you plan ahead!

We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at the Broad stage this June (17-18).


Marketers alike recognize that Twitter is a central hub for the latest conversations on breaking trends and news, and as more conversations unfold it can be easy to get distracted in the hustle and lose sight of the core events and dialogues your brands can lead.

To help guide your future strategies, Twitter has launched its calendar of 2020 events that will unfold including the Olympics and #WorldEmojiDay.

Here’s a high-level breakdown for navigating the calendar’s features:

Categories are a marketer’s friend

As depicted above, the calendar illustrates each event categorized by topics spanning “Sports,” “Entertainment” and “Holidays,” and assigns each a color for easy tracking and deciphering. Disclaimer — the platform does not provide relative tweet volume stats as previously offered in editions but further insights into specific events and holidays can be found via your Twitter Ads tools.

For December and January, a couple of examples of tips and tricks when mapping out your content include:

“December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.”

“Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys) with some ‘awards’ of your own. Use Twitter Polls to have followers vote for their favorites — this could be research-driven, like their favorite type of content or something purely fun, like their favorite emojis.”

Brevity, targeting, and other best practices

Additional examples reinforce best practices like brevity and how to take advantage of the platform’s core features. Specifically, always seek to condense your copy to its core message and hook and have fun with visuals like GIFs and video. Internal research has shown Tweets with video attract 10x more engagement and posts with GIFs gained 55 percent more engagement than Tweets without them.

For e-comm brands Twitter offers ways to diversify your ideas with gift guides, how-to videos, product spotlights, and pre-order campaigns. For more educational content, consider crafting a video tutorial, host a webinar or Periscope, and utilize Tweet thread to answer FAQs.

Finally, audience targeting and conversation targeting are also important to keep in mind while you plan and can help you refine your message and who it is being delivered to. You can choose from over 25 categories and more than 10,000+ topics.

Support your efforts in the next year and enhance your strategy whether for a single day or a several-month campaign by downloading the calendar here.

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