Registration for #SMWLA 2020 is Now Open!



Stay tuned for our first wave of speaker announcements on Jan 21!


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We’re excited to announce that passes are now on sale for the 11th edition of Social Media Week Los Angeles (#SMWLA), and if you secure your pass before Friday, January 24th, you will be able to take advantage of our biggest discount of 40% off!

We’re also thrilled to be back at the beautiful Broad Stage in Santa Monica (June 17-18), which marks our fourth year at this terrific venue. Also, in case you haven’t kept up with recent announcements, this year’s program will be center around our annual theme HUMAN.X.

HUMAN.X will explore why businesses will need to take a human-first and experience-driven approach to digital marketing in 2020 and beyond. Through the lens of three subthemes — Attention Revolution, Empathy Economics, and Privacy Matters — we will examine our moral obligation to respect consumers’ time and attention, foster meaningful connection through empathy and shared experiences, and create safe and trustworthy environments for productive interaction online.

SMW Global Theme: HUMAN.X

Read more about our 2020 Global Theme here.

All-New Tracks & Takeaways

During our the event, we will explore the theme and examine the state of digital marketing through nine curated content tracks, including:

  • Content & New Formats
  • Influencer Marketing & Creators
  • Audience & Data
  • Storytelling & Creativity
  • Chat & Messaging
  • Monetization & Commerce
  • Paid Media Models
  • Society & Culture
  • Emerging Trends & Future Tech
  • Brand Leadership

Each session will also provide actionable takeaways that map to your business objectives including increasing brand awareness, growing and engaging audiences, acquiring customers and driving sales, and tracking the competitive landscape.

We are excited to deliver above and beyond these themes and tracks in addition to the experiences for more intimate, tactical-style learning and networking.

Expanded SMW Academy program and Networking experiences

The SMW Academy program, launched in 2019, encompasses a series of tactical sessions on critical industry category topics including how to harness successful influencer relationships, identify opportunities and challenges for sharing stories in today’s diverse social media landscape, and amplify your brand story with short-form video.

In 2020, we are increasing the number of classes and opportunities to attend, while also offering an enhanced assortment of digital and in real life (IRL) networking opportunities to generate ideas through communication.

Stay tuned as we announce headline and featured speakers in the coming weeks, plus other exciting updates in regards to how we plan to take our Los Angeles event to new heights.

What are you waiting for? Secure your place today alongside 1.5k+ leaders, strategists, and practitioners at the premier event for leaders in digital marketing.

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