Announcing Our Initial #SMWLA 2020 Agenda!
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We’re excited to share with you our initial agenda for our 11th annual edition of Social Media Week Los Angeles taking place this June 17-18!
Below you’ll find a teaser as to what we’ve organized around our 2020 theme HUMAN.X, including featured sessions hosted by PepsiCo, Comedy Central, Amazon, Fox Entertainment, HBO, Postmates, Nestlé, and many more.
We’ll be confirming additional sessions in the coming weeks, so stay tuned, but to help kick-start your planning now, here are a few highlights:
Using Influencers to Drive Brand Purpose
Leveraging Influencer Marketing to Build Brand Culture
Brands are set to spend a staggering $15 billion on influencer marketing by 2022. In this session, explore how Influencers can be used as a tool to create more engaging content and humanize your brand with Postmates’ Ben Trinh.
Start with Why: The Secret Unlock to Digital Innovation
Marketers are constantly inundated with choices around tapping into emerging technologies and using influencers for the sake of innovation. Understand the “why” behind using these trends and the importance of not falling victim to chasing the next shiny object with Nestle’s Head of Digital Innovation Orchid Bertelsen.
Under the Influencer with Comedy Central: Supercharging Social Engagement with Extended Creative Partnerships
In just a year, Comedy Central’s ‘Under the Influencer’ program has amassed 4.7 million total views and 29 million YouTube watch minutes. Hear from EP and Creative Director for Comedy Central Digital Studios, Mitch Lewis along with a panel of several comedians, actresses, and writers as they discuss the power of original content in rising above the noise.
Why Influencers Are Key to Bringing the Human Voice Back to Marketing
It is easy to fall into the trap of chasing vanity metrics, but as an industry, it’s becoming more apparent that challenging the norm will be key to success. Tulani Elisa, VP of Social Media at FOX Entertainment, Jim Lin, Partner, SVP Digital Strategy and Creative Director at Ketchum and Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty will equip you with the insights you’ll need to develop human-first campaigns.
Embracing the Untapped Power of Social Listening
HBO Max: Bringing Viewers Closer to the Entertainment They Love
Subscribers are constantly changing how they choose their TV bundles leaving marketers wondering which techniques should be emulated for keeping them loyal? Peter Sherman, Vice President of HBO Max Programming at WarnerMedia and Linda Ong, Chief Culture Officer at Civic Entertainment Group will discuss this theme exploring how consumer behavior trends are changing and presenting major advertisement implications in the entertainment field.
The (Untapped) Power of Social Media
COMMUNITYx Founder & CEO, Chloë Cheyenne, MSNBC Host of AM Joy, Joy-Ann Reid, and COMMUNITYx Board of Activists Co-Chair, Brea Baker, will join Black Enterprise’s Selena Hill for a conversation on ways social media is a tool for fueling community engagement and their projections for how these efforts will continue in the years ahead.
From Streaming Wars to Content Ideation: How Social Listening Empowers the Entertainment Industry
How is social media impacting the use of platforms and the influence of analytics within today’s entertainment industry? Learn how to measure performance on a global scale, ways to make use of your powerful audience insights, and more alongside David Sager, Senior Manager Social Analytics at Fox Corporation and Talkwalker’s Nate Bonsignore.
Shifting the Focus From Attention to Connection
Today marketers have extensive access to data, but are they losing sight of the human behind the impression? Open Influence CEO, Eric Dahan, will address this pointing to success stories of brands leveraging social insights to improve their storytelling and forge deeper relationships.
Building a Sustainable Brand
Transcending the Human Digital Experience: A Brand and Agency Introspective
From content to paid media advertising to influencer outreach, where should marketers turn to find the right balance to ensure their efforts are sustainable? Kristin Patrick, CMO at PepsiCo and Norel Mancuso, CEO at Social House Inc. will address this question through the agency and brand lenses.
Making Mission Your Message
Having a strong mission is integral in ensuring sustainability across your marketing efforts. Sabena Gupta, Brand Marketing Lead for Alexa at Amazon, will use her cross-channel campaign expertise to share how you can shape your creative strategies that guarantee long-term growth.
Instagram Shopping: The Digital Window Display
How can community and creativity be integrated for a deeper understanding of your audience? Creative Strategist at Instagram and Global Creative Lead for Instagram Shopping, Rishi Magia, offers insights inspired from leading e-comm and retailers.
#IRL: Communities to Create Meaningful Connection
Notions of privacy and personal experiences in the digital space are facing fundamental shifts. What does this mean for marketers and how they shape their strategies around content and community-building especially when it comes to younger demographics? Havas Media’s Jess Richards will offer her perspective.
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