Arianna Huffington Joins the #SMWONE Lineup + New Sessions with Vimeo, HBO, and more!
#SMWONE kicks off next Tuesday, May 5! Check out what’s new and secure your pass today.
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The world is now a different place due to COVID-19 and it is our job to help our audiences navigate the monumental change we’re experiencing with humanity. #SMWONE will embrace this mission wholeheartedly and as we continue to prepare for week 1 next week, we’re excited to share some exciting updates to our program.
Noteworthy Sessions & Featured Speakers
We’re thrilled to announce that Arianna Huffington, Founder & CEO of Thrive Global, has joined the #SMWONE lineup! During a session hosted by Grey, Arianna will be joined by Discover’s Executive Vice President and CMO, Julie Logan, and Grey’s Worldwide Chief Creative Officer, John Patroulis, to discuss how mindfulness can deliver clarity and productivity in responding to financial obstacles.
Here are several other speakers you won’t want to miss:
Harris Beber, Chief Marketing Officer at Vimeo: In a fireside conversation with Social Media Week’s Toby Daniels, Harris will help us gain a better understanding of how to make video — the most powerful tool we have for staying connected at a time we’re forced to be apart — work for your business.
Steven Barlett, CEO of The Social Chain: Steven Barlett was 22 when he founded The Social Chain Group, a global, social-first marketing agency and production house. Today, he is 27 and The Social Chain is a team of 700+ innovators reaching over 1.8 billion people a month. In a session leveraging his experience and business learning lessons to date, Steven will help us prepare for the future and utilize advances in social media to inform innovative and needle-moving decisions.
Emily Giannusa, Vice President of Digital Marketing at HBO: Connecting authentically with younger demographics including Gen Z is a common challenge in our industry. Alissa Tofias, VP of HBO Media, and Catherine Lee, VP of Program Marketing Design, will join Emily in offering clarity and best practices pointing to ways the network captured Gen Z’s attention around the summer hit Euphoria through proactive social responsibility and mission-driven talent usage.
Orchid Bertelsen, Head of Digital Innovation at Nestlé USA: Any marketer today is redundant tapping into emerging technologies and using influencers for the sake of innovation. Understand the “why” behind using these trends and the importance of not falling victim to chasing the next shiny object with Orchid.
Sabena Gupta, Brand Marketing Lead, Alexa at Amazon: What does purposeful, value-based driven marketing actually mean? Now more than ever, shaping our strategies around this definition is critical and involves establishing a common thread that helps consumers make sense of what you’re trying to communicate, and more importantly, why. Sabena will offer the insights needed to build a successful approach.
Creating Meaningful Connections During #SMWONE
Over the course of our four-week virtual conference series there will be thousands of incredible opportunities to network that will be valuable to your business and career long after the event.
Included in our Community offering:
- Slack community with different channels for deeper networking and conversation: All participants will be invited to join the official #SMWONE Slack community to network with each other, connect with speakers, get technical support during the conference, and connect about job opportunities.
- Attendee Directory: Via our platform partner Bizzabo, registered participants are automatically added to the #SMWONE Community Directory. Use the Directory to create a formal profile, Star, and Direct Message other community members, and more.
- SMW Mobile App: All participants will be able to utilize the app to access the #SMWONE Community Directory and connect with fellow community members, and view sessions, speakers, and sponsors.
- Live chats, breakouts & hangouts: Share comments, links, reply to one another and ask questions during any session and keep the conversations going within a breakout session or hangout.
Content is the driving force behind conversation and it is during these meaningful conversations that businesses will grow and our industry charts a path where we can imagine the future of marketing. It is our goal to help facilitate this on our platform and wherever our community meets.
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