Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series
Wanna Talk About It? runs every Thursday through May 14 and will tackle topics around practicing self-care and managing anxiety during COVID-19.
Ready to try SMW+, our new on-demand streaming service for marketers? Start your free trial today to access exclusive content!
How do we stay connected during social distancing? How do we manage anxiety and overwhelming thoughts introduced by these uncertain times? What does self care actually mean in the context of a global pandemic?
These are just a few of the questions that Netflix and Instagram are looking to tackle in a new partnership aimed to help their viewers address some of the concerns they may have amid the current health crisis. In a conversational, social-friendly setting, users can voice their struggles with sleeping, anxiety, and self-care, feel heard, and get answers during a time when feeling stuck is commonplace.
Wanna Talk About It?
COVID-19 has upended the lives of younger generations and adults in numerous ways from disrupting major life milestones including graduations, to presenting newfound concerns around financial stability and mental health, relationships, and job security. Navigating our new normal of social distancing and self-quarantining is an obstacle in itself, but added with a reorientation of how we routinely connect and relieve stress, many are in search of alternative sources for sharing what’s on their mind.
Every Thursday at 4pm PT/7 pm ET through May 14, the two are launching a weekly live series titled Wanna Talk About It? Featuring interviews with Netflix talent and mental health experts from the National Alliance on Mental Illness (NAMI), Mental Health America, The Trevor Project, Crisis Text Line and the American Foundation for Suicide Prevention, the episodes will aim to raise awareness and create a safe space for people seeking to address the challenges and questions stemming from these confusing and extraordinary times.
Participating in the effort are stars including Noah Centineo (To All the Boys I’ve Loved Before), Joey King (The Kissing Booth), Ross Butler and Aisha Boe (13 Reasons Why), Caleb McLaughlin (Stranger Things), Lana Condor (To All the Boys I’ve Loved Before), and Jerry Harris (Cheer). The first episode will include Centineo and Dr. Ken Duckworth, Chief Medical Officer, NAMI, and discuss ways we can practice self-care to stay mentally as well as physically healthy amid the pandemic.
Fueling Empathy & Community
View this post on Instagram
if you're feeling really stressed and anxious, talking through the realities of this strange and confusing time can be super helpful. starting tomorrow at 4pm PT we're launching Wanna Talk About It? a weekly LIVE series on our Instagram about how to take care of yourself during a global pandemic. featuring interviews with Netflix talent and mental health experts who will dig into topics like sleep disorders, self care, and anxiety @afspnational, @crisistextline, @mentalhealthamerica, @namicommunicate, @trevorproject
Sixty-five percent of Instagram‘s audience is under 34 years of age, while Netflix is ranked the most popular video channel among teen users, even etching out YouTube in a recent study conducted by Piper Sandler.
With these stats in mind, the collaboration between the streaming and social giants makes a lot of sense, especially when considering Instagram’s latest focus on taking care of its users through experiments to hide total like counts, adding prompts on potentially offensive comments, and its ‘Restrict’ feature allowing usings to control who interacts with them and how.
From Facebook’s ‘Community Help’ update to Snapchat’s early release of ‘Here For You’ to Instagram’s release of a ‘Co-Watching’ feature and tease of allowing multiple participants to join an Instagram Live, platforms are showing a growing interest in helping contribute to positive mental health. In a pivotal moment for the industry, emphasis on creating shared understanding and experiences will continue to rise in importance and wield tremendous power in how younger generations on-ramp to social media.
Wanna Talk About It? will run every Thursday until May 14 on the @Netflix Instagram account.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.