Watch New Content Series “The Business of Empathy” Exclusively for SMW+



Hosted by Michael Ventura, author of Applied Empathy, the series will unpack how we can use empathy to advance our careers businesses in 2020 and beyond.


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Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Business of Empathy.”

Across three different conversations, the series, hosted by Michael Ventura, author of Applied Empathy, will take a close look at how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, and more will help us understand each other more meaningfully and the opportunities we have to use empathy as a vehicle for innovation, education, and connection in a radically shifting environment.

How can you authentically build empathy for someone who might be experiencing something that you never experienced? How can your own strengths and weaknesses inform your ability to empathize with your team and organization as a whole? These questions and more will be unpacked across the three episodes dropping on the platform in the coming weeks and months.

In the meantime, check out the official trailer for the first season below and stay tuned for more updates on when the series launches!

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