Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller
Hosted by Nue Agency’s Jesse Kirshbaum, Beats, Bytes and Brands explores how innovations in social media and shifts in consumer behavior are reshaping music and why brands should pay attenion.
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Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your membership so you can tune in to all of the latest content live and on-demand including this new series.
Hosted by Jesse Kirshbaum, the CEO of NUE Agency and EIC of Beats & Bytes, the show, Beats, Bytes and Brands, is an eight-part series about the future of music marketing, exploring the intersections of music, culture, technology and social media and its impact on brands.
“We eat, breathe, drink and sleep everything that happens at intersections of music, technology, culture, and social media. Therefore, it was great to collaborate with SMW+ and Triller to stoke the conversation and take a deep dive with a bunch of friends as well as industry experts in various areas, as we collectively navigate these new and pivotal times. Each episode focuses on a central topic such as playlist culture, how to craft a music strategy, the state of the livestream business, the power of music, artists partnerships and music and gaming,” said Kirshbaum.
“Launching this series with Beats & Bytes and Social Media Week’s new streaming platform SMW+ provides Triller with a unique opportunity to reach and engage a global audience of marketers, brands and music industry professionals,” shared Bonin Bough, the show’s guest host and Chief Growth Officer at Triller. “This collaboration also solidifies Triller’s place in the music industry as a place that celebrtates creativity and supports emerging and established artists.”
The series brings together leaders in music, technology and marketing, including Bough, Fabrice Sergent, the founder of Bandsintown, Tuma Basa, the Head of Black Music at YouTube, and Raphi Lima, who is the head of Global Music Partnerships and Marketing at Electronic Arts.
“In lieu of actually being able to see our favorite musicians perform live, we are all turning to streaming, I’m excited to be able to share some of the best of what I am seeing in the space on Beats, Bytes, Brands,” stated Sergent.
Beats, Bytes and Brands, presented by Triller, broadcasts live on SMW+, Facebook, YouTube and Instagram and is also available on-demand on SMW+ from November 17th, 2020. Visit smw.plus/discover to learn more and to activate a free trial subscription.
SMW+ is a streaming platform that connects professionals in marketing with the smartest, thought-leaders around the world. Visit http://smw.plus to learn more.
About Beats & Bytes
Beats & Bytes is the premiere authority on music, tech and brands. The weekly newsletter is received by music & tech enthusiasts, thought-leaders, music industry elite, brands, investors, publicists, etc. Each week delivers an aggregation of all of the latest industry happenings within the intersection of music x tech x brands along with Jesse Kirshbaum, CEO of Nue Agency’s POV’s on the latest trends.
Triller is an AI-powered entertainment app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 250 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @Triller on Instagram.
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