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60 Second Insight

This 18-Year-Old Explains How Her Generation Uses Instagram, Snapchat, and Facebook

Ellen, an 18-year-old student and SMW Chicago panelist, sat down with us to share how her generation uses Instagram and Snapchat the most, as well as a few thoughts on Facebook. She says her friends are on Snapchat the entire day, and usually post around 2-3 times per week on Instagram. Facebook, Ellen says, feels more relevant for “middle-adults” and is useful in colleges and universities.

Image Credit: Unified Social