Social Media Week Social Media Week
BrainCandy






60 Second Insight

An Instagrammer With 340K Followers Gives Advice On How Brands Should Work With Content Creators

Patrick Janelle, an Instagram and Social Media Influencer, advises brands to truly understand the person and influencer they’re collaborating with, similar to brands knowing the audience of their company or partners. He believes authenticity and context is key, especially to let fans and his community know why and what he is doing with the content and partnership.