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60 Second Insight

The BuzzFeed Model For Producing Short-Form Videos That People Will Share

Ze Frank, President at BuzzFeed Motion Pictures, says his team thinks about sharing through the entire content lifecycle, starting with the title and first frame of the video. Short-form videos should clearly signal to you the one or two people you want to share with, and allow the content to be a conversation starter. While the content itself is not perfect, it fits into many people’s lives in different ways.