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60 Second Insight

Jump Into YouTube Marketing by Creating Simple, Original Video Content

Jamie Greenberg, Celebrity Makeup Artist at The Wall Group, believes YouTube is great for trial and error and experimentation. Creating and sharing videos that fail is OK because you will learn over time from these valuable mistakes. She encourages marketers to view YouTube as an idea feeding ground, where simple videos along with a basic editing tool will allow your stories and videos to reach the right customers.