Social Media Week Social Media Week

60 Second Insight

How Customer-Focused Social Media Efforts Can Help Launch and Expand Your New Business

Natasha Case, Co-Founder & CEO of Coolhaus Ice Cream Truck, explains how social media was a huge part of her company’s growth story. Starting with humble beginnings, various social networks such as Twitter, Instagram, and Snapchat allowed Coolhaus to share the truck’s location, offer special promotions to customers, and build engagement over time. The lessons that Natasha used are sure to inspire businesses of any shape, size, and service!