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60 Second Insight

How Big Brands Defy The Odds And Drive Organic Engagement On Facebook

Matt Britton, Founder and CEO at MRY, shares his thoughts on the evolution of Facebook. Today, brands need to put dollars behind Facebook content, and pay in order to reach their own fans, similar to broadcast and TV advertising. Now that mobile is increasing tremendously, brands might continue to change their spending in order to maximize budgets.