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60 Second Insight

The Most Effective Direct-to-Consumer Marketing Is Achieved Through Influencers

Eric Dahan, CEO of Instabrand, suggests influencers have grown to represent a much larger trend in how we get information. Previously, there were established institutions like press outlets and TV networks, but now with influencers emerging so rapidly, people are going direct to consumer by creating their own content and gaining popularity based on the pure quality of content with their community of followers.