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60 Second Insight

The Onion’s Approach to Creating Content Their Audience Will Love

Eric Munn, Social Strategist of Onion Labs, says The Onion looks at content in two ways. First, when they have a great idea, how to push that out across platforms. And second, what can they do on a particular platform that The Onion’s audience would love.

Facebook is great for funny headlines, Instagram for entertaining photos, and Snapchat and Periscope for real-time video. This approach keeps audiences engaged and eager to see what The Onion is doing on social.