The rule of thirds in social media: Chicago Tribune ‘So Social’ column


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In this week’s Chicago Tribune So Social column, I discussed a simple, but often overlooked concept: the rule of thirds in social media.  The idea in a nutshell is this: one third of your time on social media, share your own news and links. Another third of the time, be social by answering and asking questions, re-tweeting and participating in the online conversation. And, the last third of the time on social media, share content related to your interests or area of expertise, but from another source.  This simple formula keeps your social media activity even, balanced and interesting for the people in your network.

Read: The rule of thirds in social media by Amy Guth via Chicago Tribune



Amy Guth

Social media manager, Chicago Tribune Media Group



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