Relationship apps: a look at Pair, Avocado and Kouply
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
Often, when thinking about connecting through social media, bringing relationships back from the dead (isn’t it still amazing when you reconnect with a long lost friend on Facebook?) or updating your followers on your thoughts on various articles or where you ate for lunch come to mind. But now, thanks to social media, you can introduce an entirely different facet to a relationship. Behold: couple specific apps.
Initially, it can come off as, well, creepy. An app for just you and your significant other? You’re already dating exclusively, but now your virtual communication can also happen privately, separate from the standard texting, emailing, gchatting, Facebooking, tweeting, calling (am I forgetting any?).
The iTunes store offers a few options. Let’s look first is Pair:
For someone who is in a long distance relationship, an app like this may seem like a great idea. The “thumbkiss” feature is an especially bizarre, but funny addition that Pair has created, but it also includes the ability to send your location, draw doodles to each other and also has filters similar to Instagram, that have corny names like “Puppy Love” or “Candlelight”. Pair also has the option of a passcode, in case you don’t want anybody snooping through your love notes.
Avocado is very similar to Pair, but the features vary:
The “photocons” are a really clever idea and can be really fun to create. However, Avocado does not have the option to send video or location, doodle, or thumbkiss. Users also must pay $1.99. Each. You do have the option to gift the app, which is nice, but Pair is free.
Kouply makes your virtual relationship competitive, by adding a point system and creating the option to compete with other couples who also use the app. A little aggressive, especially when given the option to share your score on Facebook or Twitter. But hey, it could be interpreted as the 21st century version of shouting someone’s name from the rooftops. Right?
What are your thoughts? Would you invite your significant other to download one of these apps with you? Do you think they are relevant for couples that aren’t long distance? Or do you think couples should communicate with everyone else through less exclusive means?
Guest post from Maggie McGlinchy, who is a regular contributor to Penn State’s Onward State blog.
Want to write for Social Media Week?
We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.