Creating smart, sexy content


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


Content is the driving force behind everything we do. Without good content, why communicate?

Leading professionals in the communications industry discussed creating “Smart, Sexy Content” as part of Social Media Week Chicago.

Zócalo Group’s EVP of Strategic Planning Emily Bader moderated the panel, which included Barbara Liss, Director of Digital and Social Media at Quaker Oats; Joseph Drambarean, Mobile Strategist at Punchkick Interactive; Josh Coon, Senior Brand Manager at SentrySafe; and Jamie Newton, VP of Business Development at Tongal.

To read about the key learnings from this session, visit the Zócalo Group blog.

– Julia Rosinus is an assistant account executive at Zócalo Group. Follow Julia on Twitter at @JuliaRosinus.





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