Social Media Week Chicago is back, presented by Zocalo Group and the Chicago Tribune Media Group

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

2013 Event Submission Now Open;
Organizers Focus on Advanced Content, Hands-On Programming 

Social media, mobile and digital experts from Chicagoland and beyond will gather this September 23-26 as Zócalo Group and Chicago Tribune Media Group’s 435 Digital host Social Media Week Chicago 2013. Part of a global initiative to explore the cultural and economic impact of social media, the event will highlight expert discussions, workshops and networking opportunities. Most events will be free and open to the public.

Now in its third year, Social Media Week Chicago has successfully put the Windy City on the map as a leader in the global social, digital and mobile conversation.  In 2012, the 5-day event featured an impressive lineup of 95 free educational and networking sessions, spread across 40 venues, with more than 250 speakers and 16,000 registrations.

More than just a conference, Social Media Week is one of the world’s most unique events. Through a series of interconnected activities across the world, this year’s Social Media Week offers a global conversation focused on the theme Open & Connected: Principles for a Collaborative World. Along with the Social Media Week in Chicago, similar events will take place simultaneously in Barcelona, Berlin, Bogotá, London, Los Angeles, Mumbai, São Paulo, Torino and Toronto.

“We look forward to bringing Social Media Week back to Chicago for a third year,” said Paul M. Rand, President and CEO of Zócalo Group. “We are excited to present a schedule of more targeted events that will encourage thoughtful discussion about the future and evolution of the social, digital and mobile landscape.”

Zócalo Group, an Omnicom company and leader in word-of-mouth, digital and social media marketing, is joined by 435 Digital, the digital marketing arm of the Chicago Tribune Media Group, the leading media and business services company in Chicagoland.

“We are honored to partner with Zócalo Group to bring Social Media Week back to Chicago,” said Bob McDonald, Director of 435 Digital at Chicago Tribune Media Group. “We are thrilled to help position Chicago as a leader in this space and offer the local community engaging ways to get involved.”

In response to participant demand for sessions with advanced discussion and more hands-on opportunities, organizers will present a more condensed event over 4 days, with a focus on master class-level workshops taught by social media thought leaders.  Social Media Week Chicago will involve area companies, national brands, academic institutions, non-profit organizations and government agencies.  Events will cover a variety of topic areas including business & brands, technology & innovation, arts & entertainment, and government & social policy.

Get Involved

Beginning this week, members of the public are invited to submit their ideas for events and speakers at

Businesses can also get involved by sponsoring sessions or networking events, content tracks, and more. Please contact for more information.

To join the conversation and for real-time updates on this year’s event, please follow @SMWChicago on Twitter and connect on Facebook. A preliminary event schedule is due to release in early August with event registration opening August 13.

Download a PDF of this announcement, and contact Leah Bassett at 312.596.6304 or Austin Brown at 312.222.5903 for more information.

About Zócalo Group

Zócalo Group is a full-service word-of-mouth, digital and social media marketing agency, helping leading consumer and business to business brands become the most talked about and recommended in their categories. Based in Chicago, Zócalo Group has received numerous industry awards for brand programs and measurement initiatives. Zócalo Group is a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum. For more information, please visit

About 435 Digital

435 Digital is the digital service arm of Chicago Tribune Media Group (CTMG), providing full-scale digital marketing services including website development, search engine optimization, social media marketing, content marketing, paid search management, and training seminars. 435 Digital was born out of the need to help existing Tribune clients expand their digital presence.  For more information you can visit In addition to the Pulitzer Prize-winning Chicago Tribune, CTMG also produces related print and interactive media serving Chicagoland like RedEye, Hoy, Chicago Magazine, Naperville Magazine, TribLocal, The Mash,, and Reaching 4.8 million adults each week in the greater Chicago area, CTMG is the leading news and information destination in Chicagoland.

About Social Media Week

Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more, visit



Alexandra Baird

Assistant Account Executive, Zocalo Group


Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.