Willis Tower Rocks SMW Chicago Yet Again

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

3Willis Tower has become a SMW Chicago staple, and attendees were loving this year’s events at the iconic Chicago skyscraper. A few highlights included the sessions listed below and, of course, the view!

McDonald’s & The FIFA World Cup: Engaging audiences through localized, global activation McDonald’s
Global Director for Digital Engagement, Sosti Ropaitis, chatted about how a 75-year-old cooperation can stay relevant via social media in over 100 counties. No small feat!

1Field Guide Live: Expert insights from top community managers — Social media gurus from Potbelly Sandwich Shop, Chicago Tribune, Hyatt, Lettuce Entertain You and Sprout Social talked about how the always-on nature of social media can be overwhelming if you aren’t equipped with the right tools, habits and attitude.



2Social Cosmos: Discover How Marketers Can Leverage Emerging Social Platforms Shopper marketing, video streaming, niche communities, oh my! Four members of local agency Zócalo Group talked about how big marketers can navigate these tricky waters.

Tuesday at Willis Tower was awesome, and we’ll be back Thursday night for the SMW closing party. Until then … This year’s Digital Marketing Summit starts tomorrow at the Hyatt Regency, and it’s not to late to purchase a pass or register for sessions. See you there!

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