Tips From SMW Experts: Defy The Clutter And Get Heard On Facebook, Instagram, Twitter

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

By Jessenia Martinez
SMW Student Reporter
Almost everyone uses social media. And “almost everyone” is a lot of people. Twitter, Instagram and Facebook are three of the main channels used today, and with so many users, it’s harts to attract more followers, likes and shares. How do you stand out in a clutter of daily posts?

Tuesday’s Social Media Week session, Getting heard above the Noise using Social Media, at Roosevelt University touched on just that. Co-founder of Project Tech Teens, Scott L. Steward, introduced Marcie Hill (Twitter expert), Marki Lemons (Instagram expert) and Toure Muhammad (Facebook expert). Each shared their tips and tricks for gaining likes, followers and shares from your targeted audience.

Twitter: Marcie Hill (@Marcie_Hill)

  • Create a creative and captivating bio because it’s the first thing people see.
  • Use hashtags to find trends and followers.
  • #FF Follow Friday. Give a shoutout to people on Friday!
  • Tweet other people’s info.
  • Utilize the social share buttons on websites.
  • Retweet and favorite other’s Tweets.
  • Acknowledge others.

People want to be heard, so to give yourself a presence by acknowledging others. The key to Twitter is listening to followers.

Instagram: Marki Lemons (@MarkiLemons)

  • Utilize free apps such as Instapost, Tectgram, Fotor and Webstagram.
  • Only post engaging content.
  • Tag, connect, map and post.
  • Know who you are and who you want to be on Instagram.
  • Use hashtags.

Instagram reaches followers by using pictures to enhance whatever experience you’re trying to share with your audience. Follow people who would be interested in your business and reblog them.

Facebook: Toure Muhammad (@beansouptimes)

  • Find people who interest you, and follow them.
  • Post interesting high quality photos.
  • Make sure your name, logo or website address are visible.
  • Use facebook insights to increase results.

A lot of these methods can work to increase your presence on social media. Looking for more tips and tricks? Follow these experts, and follow me on Twitter for other insights throughout the week!

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