Visual Storytelling And Using Photos, Colors in Your Marketing Strategy
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By Maggie Gallagher
SMW Student Reporter
Sarah Eva Monroe highlighted the importance of having a strategy for using images in her Masterclass Visual Storytelling for Social Media. Decide who you’re trying to appeal to: men, women or families. Pick images that convey your message and let the consumer use their imagination to decide how they can relate to the image.
Here are a few tips Sarah gave about the best ways to use images in social and marketing campaigns.
When choosing photos, think beyond basic stock photos.
- Reuse old content
- Take your own photos
iphone photos follow similar rules to traditional photography.
- Rule of thirds
- Natural light
- Don’t forget a phones shutter delay!
Colors convey emotions. Lead with your brand but allow color schemes to tell a story.
Featured tips from Sarah’s chosen case studies:
- Barkbox: Be aware of mobile users. How will something appear on a small screen?
- Volkswagen: Hop on the hashtag wagon. #TBT vintage images stand out.
- Ivivva: Use photos of products on real customers.
Bonus: Lessons learned from Sarah’s time working for Obama’s digital team. Images of Michelle win over Barack every time.
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