Food Blogger & Author, Jocelyn Delk Adams, Discusses Social Media’s Impact on Food Ahead of Her SMW Chicago Event


Social Media Week

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This post is part of a series featuring Q&As with Social Media Week Chicago speakers and panelists.

Jocelyn Delk Adams is the author of the book Grandbaby Cakes and the founder of Grandbaby Cakes, a food blog inspired by her grandmother devoted to classic desserts and savory recipes, modern trends and showcasing the pastry field in an accessible way. Read her full bio here.

1. WHAT WAS THE TOUGHEST PART OF TAKING THAT LEAP INTO MAKING THIS YOUR FULL TIME WORK?

The hardest part for me was facing the instability of a full-time blogging career. Unlike my previous jobs, nothing about this career is static. Page views and visitors fluctuate each month which means ad revenue fluctuates. Brand relationships are a big part of my income as well so I’m always trying to leverage new partnerships to keep my brand growing.

2. HOW HAVE YOU USED SOCIAL NETWORKING TO LEVERAGE YOUR BRAND?

Grandbaby Cakes is all about connection, and social networking is central to facilitating that relationship.  By interacting and engaging with my followers (whether it’s sharing new recipes and brand relationships or where I’m eating around the country), I’m creating a community, and blogging simply cannot exist without community.  The growth of my brand has tied directly to the growth of my social channels.

3. WHAT ARE THE EMERGING SOCIAL MEDIA TRENDS FOR FOODIES?

I recently partnered with Simmer (a new app that allows you to create instructional cooking videos) on the release of my brand new cookbook Grandbaby Cakes.  My husband and I made videos on my phone showcasing some of the recipes from the book.  The engagement was super high for those videos.  Also anyone can make Simmer videos which makes them equally appealing and fun.

I also see a big trend growing with Snapchat foodie videos and now even Periscope.  I have tried both to really give a behind the scenes, less polished experience to readers.  That audience really prefers things much more raw and real versus the perfect Instagram photo.  I think that trend will be embraced a bit more.

4. WHAT ARE YOUR GOALS FOR GRANDBABY CAKES IN THE NEXT YEAR?

I definitely want to dive more into video next year.  I dipped my foot in the water a bit this year and really enjoyed engaging with my audience in that way so you will see much more of that in 2016.

5. WHICH OF YOUR POSTS RECEIVED THE MOST RESPONSE?

While each of my social media audiences requires something different, the one post that has always received the most response across them all is my Real Deal Caramel Cake.  It seriously explodes each and every time I share it.  People can’t get enough of that cake so I made sure I updated and improved the rendition for my cookbook.

6. WHO HAS THE BEST FOOD FOCUSED INSTAGRAM ACCOUNT? 

In general, I adore I Am Baker’s Instagram.  It is so sarcastic and funny.  Anytime Amanda posts, it makes my day, and the desserts are to die for.  In Chicago, I really adore Chicago Food Authority’s account simply because of the amazing community that has been created from its presence.

Jocelyn Delk Adams will speak as part of the panel “Not Just #FoodPorn: Social Media and Its Impact on the Way We Eat.” To learn more about the panel and to purchase your pass, click here. We can’t wait to see you there!



Jordan Troy

Junior Account Executive, JTPR

Jordan joined Jasculca Terman Strategic Communications (JT) after completing an eight-month internship at the firm. She has experience conducting strategic research and grassroots outreach, assisting in event planning and management, and providing media relations for clients. She contributes to work on a variety of clients including After School Matters, the Chicago Innovation Exchange at the University of Chicago, Midtown Educational Foundation, One Million Degrees and the National Minority Supplier Development Council.



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