9 Sessions to Attend If You Are Looking to Scale Your Business


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


If you work for a startup, small organization, or just want to scale your business, you know how unique and rewarding the process can be, along with challenges and difficult moments along the way. While these types of businesses should strive to become the large brands we know today, there are specific ways of thinking, working, and making decisions that startups and small businesses should implement.

These nine sessions will help this category of employees think different, work smarter, and make better decisions. From content marketing and analytics, to virtual reality and augmented reality, SMW Chicago will feature several events for startup and small business professionals to attend.

1. TRENDS, CHALLENGES & INSIGHTS INTO SHARED ECONOMY STARTUPS

A panel of leaders from on-demand companies will come together to discuss trends, challenges and insights into the shared-economy sector. This panel will feature speakers from prominent Chicago startups including Lyft, Luxe, Sprig and Starchup.

2. SPURRING INNOVATION THROUGH COLLABORATION BETWEEN CORPORATIONS AND STARTUPS

Chicago and the state of Illinois have a thriving innovation ecosystem that has led to a rapidly growing startup community. At the same time, the state has one of the largest concentrations of Fortune 500 companies in the nation. But there is often a disconnect between the two sectors, which hinders innovation at these established corporations. Learn how some corporations are striving to innovate by proactively partnering with cutting-edge startups to give them a leg up on their competition.

3. DIGITAL DETOX: ESTABLISHING A HEALTHY DIGITAL WORKSPACE

Social media, electronic devices, electronic communications have a lot of power and can be used to be influential. However, individuals have a lot of power and control as well, we just need to learn how to take back our control. Mana Ionescu, president of Lightspan Digital, will provide an overview of tried and trusted solutions and open up the conversation on how to be mindful and productive when under digital overload.

4. SOCIAL MEDIA IN THE WORKPLACE: THE LINE BETWEEN EMPLOYEE PRIVACY AND EMPLOYERS’ BUSINESS INTERESTS

Come hear Daliah Saper discuss social media issues in the workplace, including: 1) who “owns” social media content: the employer or the employee; 2) Drafting effective social media policies; 3) How social media may be used in litigation to help and hurt you; 4) Legal restrictions on employer access to employees’ social media sites, and much more.

SMW Chicago 2016
SMW Chicago 2016

5. MASTERCLASS: IGNITING CONSUMER ACTION — DRIVING BEST-IN-CLASS CONTENT MARKETING

In this session, we start by exploring the emerging drivers of audience engagement: Where is creativity headed, and how can we plan and create the right content to connect brands with audiences? We’ll review examples from all over the world, and dive into the best practices for becoming a world-class content marketer, with examples from some of the most successful content marketing brands.

6. BLOW S**T UP: WHY EMBRACING RISK IS THE KEY TO BRAND SURVIVAL

Led by Havas Worldwide Chicago Group CEO Paul Marobella, this session will cover questions like: Why are so many marketers risk averse? How do brands/agencies overcome fear to get to truly breakthrough work? and How far is too far in reinventing your brand to become culturally relevant?

7. CONTENT & YOUR BOTTOM LINE: LEVERAGING SOCIAL TO INTEGRATE YOUR BRAND’S MARKETING & PR OUTCOMES

In this session, you’ll learn how to leverage content marketing and social as an extension of marketing and PR to generate new leads, launch new products and services, build brand awareness, spark social chatter and more. Additionally, you’ll understand how to use content marketing to amplify your messages, reach your target audiences, obtain more of the marketing budget, and leverage creative content to drive website traffic and secure media coverage.

8. BOIL THE OCEAN: MAKING SOCIAL MATTER

Building off of Accenture’s recent POV on the Five Tenets for Creating the Social Enterprise, this debate will dig a bit deeper with panelists each offering their own reactions and strategies for how to best capitalize on social.

9. BUILDING NICHE AWARENESS ON SOCIAL MEDIA

Whether you’re trying to get people to a baseball game or to purchase a product, outreach to niche audiences drives much of the strategy behind social media outreach. Learn about how some top brands are reaching out to their audiences of choice in clever and successful ways.

Social Media Week Chicago kicks off on Monday, November 16th. There is still time to purchase your pass and gain access to a week of 200+ speakers, 100+ events, and 1,000+ leaders under one roof.



Ryan Adelson

Intern, Social Media Week

Ryan is a graduate student at NYU pursuing a M.S. in Publishing: Digital and Print Media.



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