5 Sessions for Professionals That Work in Social Good and Digital Advocacy


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


The Internet is an amazing tool, and it completely changed how individuals connect to each other online. But, beyond person-to-person interactions, the Internet also created a shift in how we associate ourselves with causes, passions, fundraising, and more.

From crowdfunding projects and fundraising initiatives, to faith and spirituality, social media and technology impacts everything we do, and social good and digital advocacy is no exception. At SMW Chicago, we’re excited to explore these themes, and these events are the ones to bookmark:

1. CALLING IN THE CROWD: CROWDFUNDING AS A TOOL FOR INSPIRING INDIVIDUAL PHILANTHROPY

Crowdfunding isn’t just for bands that want to produce a CD, or directors who need help finishing their film. There are innovative crowdfunding sites that share the stories of dynamic people – some who are seriously ill, some who are struggling to meet basic needs – and bring together supporters who are more than eager to make a financial contribution. Megan Kashner, CEO of Benevolent.net, and Desiree Vargas Wrigley, founder of Give Forward, along with other executives from Chicago-based crowdfunding sites, will share what they’ve learned about the hows and whys of individual giving, and will talk about the role social media plays in today’s “new philanthropy.”

2. #ILGIVE: MOBILIZING DONORS ONLINE

For 2015, the team behind #ILGiveBIG! is back with #ILGive, a statewide, non-partisan movement to support the nonprofit communities in Illinois by increasing individual giving. The campaign is a multi-year initiative that will launch on December 1, 2015 as part of the nationwide #GivingTuesday campaign. Marlee Honcoop, Delia Coleman and Kathleen Murphy will focus on the use of social media to mobilize donors to create social good and will provide nonprofits with takeaways they can use to improve their Giving Tuesday results.

3. SOCIAL INFLUENCERS FOR THE SOCIAL GOOD

Social influencers can do more than snap pretty photos and craft pithy tweets – they can also help raise awareness for your cause and increase donations to your organization. Targeted at nonprofit communications and social media managers, this panel helps nonprofits navigate the complex world of social influencers and provides tips on the best ways to craft a cause based influencer campaign.

4. FAITH, SOCIAL MEDIA AND THE SOCIAL GOOD: HOW DO THEY CONNECT?

For some, the connection between faith, social media and social good isn’t an obvious one. But a growing group of faith leaders have taken to social media to connect with their communities, push for change in the city and state and to encourage acts of kindness. Join Father Pfleger,Rabbi Moffic and other prominent faith leaders as they discuss their personal crusades to use social media to advocate for the social good.

5. DIGITAL ACTIVISM & ADVOCACY: FINDING THE “SOUL” IN YOUR MESSAGE

Bev Gooden is the creator of the #WhyIStayed Twitter hashtag that launched a global movement to end victim-blaming and provided survivors of domestic violence a platform for telling their stories. She will be leading a TED style talk that will focus on the importance of authenticity and transparency in digital activism, and will help social change organizations and big brands find the ‘soul’ in their social media messaging.

Social Media Week Chicago kicks off on Monday, November 16th. There is still time to purchase your pass and gain access to a week of incredible events, leading speakers, and countless networking opportunities!



Ryan Adelson

Intern, Social Media Week

Ryan is a graduate student at NYU pursuing a M.S. in Publishing: Digital and Print Media.



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