4 Ways to Become a Better Storyteller at SMW Chicago [2016]

Social Media Week

Register for #SMWChicago, which takes place this November 15-18 bringing together thousands of leaders in media, entertainment, and technology.

Is there one secret to great brand storytelling, or many? In digital, it’s about establishing a clear strategy and tone of voice before diving in.

At SMW Chicago – now just a few weeks away – we’re giving you the tools you need to create compelling, sharable stories that will grab audience attention and drive pass-along.

These four sessions will provide actionable tips for telling better stories across digital channels, connecting with consumers authentically and effectively – but you can only attend with a SMW HQ Pass. Claim yours here before they’re gone!

1. The Power of Brand Storytelling: How National Geographic Dominates a Fragmented Media Landscape

When done right, even 100+ year-old brands can captivate online audiences through powerful storytelling. In this main stage session, hear Nat Geo’s CMO discuss how the network churns out visually compelling factual and entertaining storytelling across disparate digital channels.

2. Stories at Scale: Deploying User-Generated Content in Brand Storytelling

Social media is a two-way channel, so powerful brand storytelling here shouldn’t be one-sided. In this session, you’ll learn how to invite consumers to become co-narrators by incorporating rich UGC into your digital content strategy. You’ll also gain best practices for curating the right UGC for your brand, partnering with agencies on efficient content usage and clearing rights for brand use.

3. How to Craft Ideas That Won’t Last: Conquering Ephemeral Storytelling

Some stories aren’t meant to last. The rise of Snapchat, Periscope, Instagram Stories and other ephemeral platforms are proof-positive of this trend. Join this workshop to learn how to leverage a new breed of creativity that’s built to self-destruct in 3…2…1.

4. Internet or Die: How to Reach the Masses with Award-Winning Work

The Internet has been democratized. These days, small businesses have the tools needed to create immersive, compelling websites at previously unattainable standards. For big brands, this means that the bar has been raised – and the question becomes: how can we create truly original experiences, so we aren’t overlooked? Join Toby Daniels, Founder & Executive Director of Social Media Week in conversation with David-Michel Davies, CEO of Webby Media Group and Executive Director of The Webby Awards as they explore the future of branded web experiences.

JOIN US Nov. 15 through Nov. 18 to attend these sessions and countless others.

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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