VR, Voice and the Future of Language: 4 Must-Attend #SMWChicago Sessions for Marketers
Register for #SMWChicago, which takes place this November 15-18 bringing together thousands of leaders in media, entertainment, and technology.
With the mainstream-ification of augmented reality (AR) and virtual reality (VR) technologies and the rapid growth of new web-based languages (like emoji), the future of marketing is suddenly not so far off.
At SMW Chicago – held Nov. 15 through Nov. 18 – we’re bringing you sessions that make these futuristic tactics and technologies more tangible (and actionable) for marketers.
The below sessions, and many others, provide you with the understanding and framework you need to make smart decisions about incorporating next generation strategies into your marketing plan. Pick up your HQ Pass here to reserve your seat at these compelling talks on marketing’s exciting future.
Virtual reality is something that must be experienced to be truly understood. In this unique session, a panel of everyday people will try out VR for the first time ever, and provide their candid reactions to the experience. From this insightful and entertaining talk, marketers will learn how to deliver more effective VR experiences to consumers.
Cognitive computing, or the simulation of human thought in a computerized model, has grown leaps and bounds over the past several years. Today, technologies like IBM Watson can even be applied to influencer marketing programs. In this session, learn how cognitive technology can help marketers expertly pair influencers with their brand and measure the efficacy of native social activations.
Is social media about to go analog? In this session, hear from Disney-backed Pundit on why voice is the next frontier that marketers will want to pay attention to in 2017 and beyond. Learn why voice is already dominating the Asian, South American and European markets and how marketers can capitalize on the trend as the market ripens.
Did you know that the eggplant emoji is most often used in Nevada? This talk will share key findings from the 2016 “State of Emoji” report and uncover actionable insights that can be used to help marketers become more fluent in the world’s fastest growing language.
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