3 Ways to Explore the Cutting Edge of Data and Measurement at SMW Chicago

Social Media Week

Register for #SMWChicago, which takes place this November 15-18 bringing together leaders from media, marketing, entertainment, and technology.

Data nerds unite! Though data and measurement are not the most celebrated topics in social media, they are quickly becoming among the most important. Join us at SMW Chicago – now just a few weeks away – to hear a lineup of experts discuss which data matters and how to use it to directly benefit your marketing.

Here are three can’t-miss data and measurement panels that you can only catch at this year’s conference (claim your HQ pass now), beginning Nov. 15:

1. Rise of the Machines: How Predictive Models are Transforming Marketing

From lookalike modeling to algorithms that tell you when to send emails to your customers, marketers are leaning on machine learning more than ever to help streamline their efforts and improve accuracy. In this session, we’ll explore how predictive algorithms work and outline when marketers should be investing in data science strategies like predictive modeling.

2. The Science of Sharable Content: How Data Informs Creative Teams in the Facebook Video Era

Behind most creative coups is a powerful insight derived from data. Data should always inform creativity when building social content, and this is especially true for online video. In this talk, you’ll learn how data can inform the video production process specific to Facebook.

3. Measuring Success: Why Engagement is the Metric that Matters

Vanity metrics are dead. In this session, hosted by Cisco, you’ll learn why historical methods for measuring social media success (e.g. fan/follower counts and number of “Likes”) are flawed and why engagement metrics are the only useful methods for evaluating success in social media.

JOIN US Nov. 15 through Nov. 18 to attend these sessions and countless others.

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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