Thought Leadership, Disrupted: Hear Findings from a New Study by The Economist at SMW Chicago
Register for #SMWChicago, which takes place this November 15-18 bringing together leaders from media, marketing, entertainment, and technology.
Thought leadership is one of the best ways to connect with executives, but given the inundation of content disseminated through media and email marketing, it’s more important than ever to deliver value-based thought leadership in the places where hard-to-reach audiences are already paying attention.
Join us at SMW Chicago on Nov. 17 for “Thought Leadership Disrupted: New Rules for the Content Age,” hosted by The Economist. In this session, we’ll explore the role of thought leadership in today’s marketing mix and uncover findings from an expansive survey of more than 1,600 marketers and senior executives worldwide.
Heather Taylor, Director of Creative Strategy, North America, at The Economist, will cover:
- The types of content that resonate most (and why);
- The importance of being a thought partner, rather than a thought leader;
- How to understand your audience and their specific thought leadership needs; and
- How to innovate through content distribution, format and cadence.
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