Crush Paid Social at #SMWChicago with Facebook, Adaptly and More Events

Social Media Week

Register for #SMWChicago, which takes place this November 15-18 bringing together leaders from media, marketing, entertainment, and technology.

Winning across social channels demands a strategic mix of owned, earned and paid media. If you’re a marketer juggling awareness and engagement objectives with driving hard-and-fast results – leads, sales or like – you’ve almost certainly got a lot of inputs to manage to get there.

At SMW Chicago – just one week away – we’re giving you the tools you need to develop and execute on a smart paid social media plan. From 202-level insights into the current capabilities of major players like Instagram and Facebook to storytelling best practices with regards to in-stream social media video ads in particular, we’ve got you covered, but you can only attend with a SMW HQ Pass. Claim yours here and take advantage of a 5% discount through Nov. 10.

Here are four can’t-miss sessions for marketers who manage paid social media efforts:

1. Feed Me: Video Advertising in Today’s Feed-Based Mobile-Social Platforms

In this solo presentation, hear from G. Andrew Meyer, Creative Lead at Facebook & Instagram and former ECD at Leo Burnett Chicago. Meyer is a renowned writer and creative director in traditional, digital and social media. Join us on Nov. 17 to learn how brands and agencies should be using the feed-based video ads across both Facebook and Instagram and how to tell stories that will enhance, not disrupt, in-stream consumer experiences.

2. A How-To: Boost Ad Performance Across Facebook and Instagram

Join Instagram and Adaptly for an action-packed primer on the state of Facebook and Instagram advertising: what’s changed and where these channels fit within a comprehensive digital strategy. This tactics-driven session will instruct attendees about the best practices of each platform and educate marketers across all levels of expertise on how to get the most bang for their buck in Facebook and Instagram’s combined 1.7 billion-consumer ecosystem.

3. Workshop: How to Create Digital Content that Actually Converts

A solid distribution plan is only as powerful as the content it promotes. In this interactive workshop, hosted by Monumetric, you’ll learn strategies for content creation and promotion (including within social media), and gain insights into the secrets behind breakthrough, value-driven content that captures audience attention in digital.

4. How To Craft Ideas That Won’t Last: Conquering Ephemeral Storytelling

Snapchat and Periscope don’t have timelines. Buzzfeed no longer cares about driving traffic to its “owned” media. Facebook is real-time storytelling, and no one can figure out how brands should play in the rocket-like Twitter stream. How do brands create lasting messages in a world where content literally disappears and changes everyday? In this session with SOCIALDEVIANT, you’ll learn how you can engage consumers and activate your brand purpose in hyper-specific ways, rethink the role of distribution, and leverage moments rather than social presences in order to tell stories that matter.

JOIN US Nov. 15 through Nov. 18 to attend these sessions and countless others throughout the week.

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.