Well, That’s Awkward: Learn How to Stop Trying So Hard on Social Media at #SMWChicago


Social Media Week

Register for #SMWChicago, which takes place this November 15-18 bringing together leaders from media, marketing, entertainment, and technology.


We’ve all seen examples of brands trying too hard in social media, but let’s cut ourselves some slack. It’s hard work balancing a creative brief with legal guidelines and an authentic social tone of voice – all while sticking to the platforms’ disparate and ever-changing rules of the road.

Since marketers are “guests” in these consumer-led communities, failing to understand the lexicon, audiences and use-cases of social media platforms can lead to some, well, awkward moments. If one of the main boons of digital is to directly connect with consumers to build stronger relationships, then brands will need to do all they can to be authentic and valuable in these spaces.

Join us at SMW Chicago on Nov. 16 for “Stop Being Socially Awkward,” a workshop led by a team of experts at Havas. Below is a summary of what you can expect from the session – but you’ll only gain entry if you have an HQ pass (grab yours here)!

Pick up a pass, attend this session and learn:

  • Comprehensive best practices from senior content, creative and strategy experts who have collectively worked on social media plans for dozens of Fortune 500 brands.

  • Legal watch-outs to have on your radar before developing a social media content plan and insights that you can use to educate your extended teams.

  • Real world case studies that demonstrate the good, the bad and the ugly of branded content in social media. Learn from the best so you can avoid the missteps of others.

  • Finally, we’ll leave ample time for audience Q&A at the end, so you can tap into our panelists’ collective brainpower to ask questions specific to your own marketing challenges.

JOIN US on Wednesday, Nov. 16 to attend this session and countless others throughout the week.



SMW Staff

SMW News, Social Media Week

@socialmediaweek

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