Get the Insider’s POV on Winning In-Stream Video Ads at SMW Chicago

Social Media Week

Register for #SMWChicago, which takes place this November 15-18 bringing together leaders from media, marketing, entertainment, and technology.

Vine may be dead, but mobile social video is alive and well on Facebook and Instagram.

Consumers are watching more videos on Facebook than ever before, with Facebook Live continuing to expand as an innovative means for publishers from celebrities and media outlets to everyday people to broadcast real-time video content at a moment’s notice. On Instagram, users can now create longer-form video content – up to one minute as of spring 2016, compared to the previous 15-second max.

Join us at SMW Chicago on Nov. 15 for “Feed Me: Video Advertising in Today’s Feed-Based Mobile Social Platforms” an intimate session led by G. Andrew Meyer, Creative Lead at Facebook and Instagram. Meyer will draw upon his experience as a former Executive Creative Director at Leo Burnett to educate attendees on how to create breakthrough storytelling experiences in the context of Facebook and Instagram’s in-stream video ad products.

Pick up a pass, attend this session and learn:

  • Which video ad products are available to marketers within the Facebook and Instagram feeds, and how should advertisers decide which products are best suited for their brand;

  • How to create compelling video content that enhances, instead of disrupts, the native user experiences within Facebook and Instagram; and

  • Which brands are doing it right and what the industry can learn from their successes.

JOIN US on Tuesday, Nov. 15 to attend this session and countless others throughout the week.

SMW Staff

SMW News, Social Media Week


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