Learn How Pinterest Creates Meaningful and Engaging Digital Experiences at SMW Chicago


Social Media Week

Pinterest will take the official #SMWChicago stage to explore how marketers can tap into consumers’ “flow state” to create meaningful and helpful experiences, as well as showcase the evolution of our brains and what the future holds for marketers.


From Pokemon Go to Amazon’s Echo to Pinterest, digital is evolving away from sitting and staring at screens to integrated movement and encouraged action. Call it the next digital evolution: human beings are increasingly intertwined with digital interfaces that enhance their everyday and provide useful experiences.

Pinterest isn’t a social network, it’s building the world’s catalog of ideas. Learn from Pinterest’s creative strategist and neuroscience researcher, Raashi Rosenberger, on how marketers can connect with consumers as they enter a “flow” state — where they are completely focused, often happier, more productive and have an increased receptivity to brands.

At this #SMWChicago event on Thursday, November 17 at 2:15pm, you’ll hear Pinterest explore how any organization can create this effect for its customers, and the evolution of our brains from a marketer’s perspective.

In addition to Pinterest, other brands taking the official stage include National Geographic, IBM Watson, LittleThings, Facebook, Hootsuite, Havas, Edelman, The Economist, Storyful, Cisco, and Forbes.



SMW Staff

SMW News, Social Media Week

@socialmediaweek

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