At #SMWChicago, Learn How to Bring Transparency to Your Media and Marketing Spend [2016]

Social Media Week

Register for #SMWChicago, which takes place this November 15-18 bringing together leaders from media, marketing, entertainment, and technology.

Marketers have often struggled with bringing transparency to their media and advertising investments across digital and social media. In this session we will talk through stories about how Accenture helps marketers bring transparency to their media investments and get the most bang for their buck across media holistically.

Aneesh Desikan (Director, Social Media & Collaboration North America Lead, Accenture Digital) and Robert Harles (Managing Director & Global Lead, Social Media and Collaboration, Accenture Digital) will lead a session at #SMWChicago called “Bringing Transparency to Media and Marketing Spend”.

They’ll explore today’s transparency challenges across digital and social media advertising, as well as explain how leading marketers and brands can achieve higher levels of transparency, and the benefits and outcomes that arise from investing in auditing media spend.

Earlier in the year at #SMWNYC, Robert Harles discussed how brands are missing out by not properly melding social into the fabric of their organization. If you’d like to watch Accenture Digital’s sessions from #SMWNYC and their upcoming #SMWChicago session, you can sign up for SMW Insider to watch live or on-demand.

SMW Staff

SMW News, Social Media Week


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